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Google Strategy / Planning

Google Strategy / Planning

On the heels of a successful campaign to defeat the Stop Online Piracy Act (SOPA), Google hired Swell to blue-sky concepts to avoid more flawed legislation ending up on the House Floor.


Swell created a vision for the Internet Policy Foundation, an organization established to let anyone define good Internet Policy and let everyone defend it.


The Internet Policy Foundation would be a self-governing body composed of Internet stakeholders from private companies to academic institutions to everyday web users, that come together to create, guide and recommend Internet policy that anyone can adopt, apply and use.