Winning is everything, especially when you’re fighting for the soul of your city, and even better if you can do it spending less money than anyone else. Our campaign to bring desperately needed affordable housing to LA leveraged smart and funny social content to have a TV-sized impact on a grassroots budget.
We pulled on heartstrings and caused belly laughs to get more than 45 million impressions with crazy-small cost metrics.
Original videos, gifs and graphics anchored our awareness campaign that delivered 64% of the vote.
EMAIL AND WEB MESSAGING
Our digital communications planning and management helped educate voters, rally our base and get supporters to the polls (unlike some people).
LA got the message and delivered an unequivocal verdict: Two out of every three votes cast was for JJJ.